THE WILD ONE/展会设计

THE WILD ONE

+++合作内容+++

品牌策划定位／展会设计／品牌logo / vis／推广物料／展览设计／平面摄影／商业空间 / 影视拍摄制作／传播

+++品牌背景+++

展位设计是THE WILD ONE品牌塑造项目延伸出的重要落地工作。2020年9月的重庆摩博会将是品牌的第一次出街亮相，考虑到品牌当前阶段主要面向B端，因此，展位的整体设计在开放性上做了取舍，更多考虑优化产品展示、介绍以及商谈等功能。
Booth design is an important landing work extended by THE WILD ONE branding project. The Chongqing Motor Expo in September 2020 will be the brand’s first appearance on the street. Considering that the brand is mainly for the B-end at the current stage, the overall design of the booth has made a trade-off in terms of openness and more consideration is given to optimizing product display， Introduction and negotiation functions.
展位三面敞开，整体阶梯式布置，最前端产品展示，方便客人随意进出，中间为商务洽谈区，保持一定私密，后面为背景墙，通过一面大的海报来增加辨识度。
The booth is open on three sides, the overall stepped layout, the front-end product display is convenient for guests to enter and exit at will, the middle is the business negotiation area, keep a certain degree of privacy, the back is the background wall, and the recognition is increased through a large poster.
材质方面，主体结构为木作深灰色烤漆，地面PVC地板加灰色地毯，部分展台同地面PVC地板贴面，整体呈现酷炫、复古的感觉。
In terms of materials, the main structure is wood with dark gray paint, the floor PVC floor is added with gray carpet, and some booths are veneered with the floor PVC floor, which presents a cool and retro feeling overall.

+++品牌定位+++

品牌定位是企业在市场定位和产品定位的基础上，对特定的品牌在文化取向及个性差异上的商业性决策，它是建立一个与目标市场有关的品牌形象的过程和结果。
品牌定位是市场定位的核心和集中表现。企业一旦选定了目标市场，就要设计并塑造自己相应的产品，品牌及企业形象，以争取目标消费者的认同。