延江集团/YANJAN

延江股份（瑞士展）

+++合作内容+++

品牌策划定位／品牌文化／品牌logo / vis／推广物料／网站／平面摄影／商业空间 / 影视拍摄制作／传播

+++品牌背景+++

三年一届的IDNEX 20 瑞士日内瓦无纺布展是各大行业厂商云集的一次盛会，其国际影响力巨大。作为延江股份的深度合作伙伴，我们对瑞士的展会也同样给与高度的重视。
The three-year IDNEX 20 Nonwovens Exhibition in Geneva, Switzerland is a grand event where manufacturers from all major industries gather, and its international influence is huge. As an in-depth partner of Yanjiang, we also attach great importance to the Swiss exhibition.
展会主要呈现品牌的文化、国际影响力和行业竞争力，主体色调以白色为主，结合品牌形象颜色——蓝色，蓝白的色彩搭配让展位看起来干净整洁，又带有科技感，同时也符合国际审美。
The exhibition mainly presents the brand's culture, international influence and industry competitiveness. The main color is white, combined with the brand image color-blue, blue and white color matching to make the booth look clean and tidy, with a sense of technology. Also in line with international aesthetics.
展位空间遵循开放、自由原则，三面敞开区域都可以自由出入展位，产品展示、洽谈、宣传介绍，三个区域相互穿插，形成一个紧密的联系体系，会议室则为何成一个相对私密的空间。
The booth space follows the principle of openness and freedom. The three open areas can freely enter and exit the booth. The three areas are interspersed with each other for product display, negotiation, and promotion, forming a close contact system. Why does the conference room become a relatively private space?
在烤漆板和地毯的基础上，我们加入蓝色的冲孔板，一方面加强整体的装饰效果，另一方面冲孔板的形态跟品牌产品有着某些方面相似的性质，借以强调展位的行业特性。
On the basis of the lacquered board and carpet, we added blue perforated panels to enhance the overall decorative effect on the one hand, and on the other hand, the shape of the perforated panels is similar to brand products in some respects, in order to emphasize the industry of the booth characteristic.

+++品牌定位+++

品牌定位是企业在市场定位和产品定位的基础上，对特定的品牌在文化取向及个性差异上的商业性决策，它是建立一个与目标市场有关的品牌形象的过程和结果。
品牌定位是市场定位的核心和集中表现。企业一旦选定了目标市场，就要设计并塑造自己相应的产品，品牌及企业形象，以争取目标消费者的认同。